JCPENNEY SOCIAL PROJECT

Worked on concepts and Art Direction for the pitch. I also wrote and curated the content for the tactics.

LiveMannequin

SocialPopUpShop

ObsessionPossesion_Serena

ObsessionPossesion_Kate

ObsessionPossesion_JoeFresh

MirrorMirror

contest

360Demo

WoreItBest

This campaign centered around the question of Where To Now? To inspire our Tri-State Doer to get out there and experience the hidden gems of the Tri-State area using Ford innovations.

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