JCPENNEY SOCIAL PROJECT

Worked on concepts and Art Direction for the pitch. I also wrote and curated the content for the tactics.

LiveMannequin
SocialPopUpShop
ObsessionPossesion_Serena
ObsessionPossesion_Kate
ObsessionPossesion_JoeFresh
MirrorMirror
contest
360Demo
WoreItBest

This campaign centered around the question of Where To Now? To inspire our Tri-State Doer to get out there and experience the hidden gems of the Tri-State area using Ford innovations.