Worked on concepts and Art Direction for the pitch. Once we won the project, executed all elements this year-long Ford activation for the New York, New Jersey and Connecticut Tri-State Ford Dealers.
This female-targeted campaign's goal was to get the busy Tri-State "Doer" to put Ford on her shopping list instead of defaulting to imports. We created a campaign to fit her on-the-go lifestyle, that literally put her in the driver's seat to experience Ford's state-of-the-art innovations. We needed to get her to exit from her outdated view of Ford and see that Ford fit her lifestyle. It worked! We surpassed our goals in qualified leads, impressions, intent to purchase and sold more cars than any previous activation.