FAMILY DOLLAR HOLIDAY BONUS BLOG

Our Kimberly Clark client asked us to create a blog post for Family Dollar to announce the new Kleenex® and Cottonelle® Bonus Packs. Family Dollar is about everyday value, so to play up that idea, I created bonus holiday decor using the empty rolls and boxes. In addition to the concept and initial draft of copy, I created the crafts and directed the shoot.

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