ALEVE

This goal of this campaign was to get active 40–50 year olds who were just beginning to feel their aches to switch to the 12-hour pain relief of ALEVE.

12 FOR 12 CHALLENGE

At least a decade before the creation of Fitbit, this campaign gave active adults credit and deals for logginig their activities. If they logged 12 hours a month for 12 months, they were eligible for prizes. A special page on Aleve.com sustained excitement throughout the year.

PAGE TAKEOVER

We created page takeovers that fit with their lifestyle.

BANNER ADS

Animated banner ads ran in men's and women's health & fitness magazines.

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